That is why the tampon string is turquoise
A look back and forward
“The history of the tampon is a history of misunderstanding.” This sentence comes from a well-known TV commercial at the end of the 1990s and has certainly evoked an amused smile from one or the other viewer or consumer. From the point of view of the manufacturers of modern hygiene products, it is essential to present a serious and solid image, especially in this area.
If we take a look at the medical industry, for example, the wearing of white clothing is intended to express cleanliness and hygiene on the one hand, and on the other hand the color white creates trust among consumers. Hardly any doctor, pharmacist or health expert will be found in their practice without a bright white outfit.
Speaking of the history of the tampon: The hygiene utensil is by no means a discovery of modern times. In fact, the Greek physician Hippocrates already knew about it. In ancient times, a tampon was still a small piece of wood in a rectangular or oval shape, wrapped with textiles. It was not until many centuries later, on November 19, 1931 to be precise, that the Tampax came onto the market. This was an insertion device developed by Dr. Earle ClevelandHaas.
Back to the origin
The modern woman of this millennium, who considers herself to be particularly environmentally conscious, nowadays likes to resort to simple jute bags with a recyclable filler inside. This is where the menstrual fluid is absorbed and stored. If enough body fluid has accumulated in the textile container over the course of several hours, the user can pull it out by a thread and then clean it in the washing machine.
Environmentally friendly jute tampons are on the rise, but they have not yet outstripped tampons in “confidence-inspiring” white in any way. White tampons with blue or turquoise string are still part of the everyday life of the trend-conscious consumer. If you hold the two variants – the jute model and the hygiene product with the tampon string in turquoise – next to each other, it quickly becomes clear why: The appearance of the white product is far more appealing. In fact, it is human nature that people have always associated white with purity, cleanliness and trust. But this still does not explain why the tampon string is turquoise.
The answer – that’s why the tampon string is turquoise
As early as the 1970s, when the advertising and media landscape cautiously began to talk about women’s hygiene, which was a real taboo at the time, turquoise or light blue liquids were used to depict body fluids. This color contrasts well with the color white and visually harmonizes with the complexion of the human body.
Certainly, those responsible at the time tended to be unsure how the color choice – white and turquoise or blue – would be received by consumers. But their fears of being met with rejection did not materialize. This is how the use of white hygiene products in combination with light blue or turquoise colors became established and has remained positively anchored in the minds of entrepreneurs and consumers to this day.
Read also:
– Fetish Menophilia – Sucking tampons as a fetish
– Waitress uses hotdog as tampon and serves it
– No money: too poor for tampons and pads
– With soft tampons: sex during the period
– Free Bleeding: Menstruation without tampon and pad
In many peoples of the Third World, even today, women’s menstruation is considered something unclean or something that is not talked about. It is only because this topic has become accepted over the course of many decades through the use of hygiene articles in white or turquoise that female intimate hygiene is less often taboo in said cultures.
In this respect, it is fair to say that Western advertising has made a valuable contribution in this context when it comes to viewing menstruation, as well as women’s hygiene, as something normal in itself. Accordingly, the tampon string will probably also be turquoise in more and more countries in the future – and thus a positive association of the menstrual cycle or with everything that goes with it can take place.
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