Barcelona Erotik Show präsentiert Promotionsvideo APRENDER

By Mario Meyer
Estimated reading time: 3 minutes
Barcelona Erotik Show präsentiert Promotionsvideo APRENDER
Barcelona Erotik Show präsentiert Promotionsvideo APRENDER
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The personal and sexual identity

The Barcelona Erotic Show (El Salón Erótico de Barcelona) presents APRENDER, the promotional video of this issue with Noemí Casquet, which informs us about freedom and learning.


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This year’s Barcelona Erotic Salon show will be held from October 3 to 6, marked by a great revolution in content and programming: more feminist, inclusive, open, reflective and entertaining. With the aim of offering a global and evolutionary vision of sexuality.

Barcelona Erotik Show präsentiert Promotionsvideo APRENDERWe need to talk!

The video is about freedom and learning, two fundamental axes to build our personal and sexual identity, and features Noemí Casquet, a journalist specializing in sexuality, who is also the speaker of the Salon this year.

From birth we learn. We are continuously learning. We learn to fit into our family, our group, our society. To survive, to be accepted, to be liked. And so gradually, step by step, we lose sight of what we really feel, what we really are, what we really want. And when we stop to think if we are free, free of thoughts, actions and decisions, we must answer that we are not. We are not.

And this conclusion is the first stone to deconstruct what we take for granted, to unlearn what we have learned, and to begin again to build our own identity from freedom.

The promotional videos of the erotic salon are directed by the director Carles Valdés. Together with Juli Simón, he also directed the Salón Erótico Barcelona for the first time this year.

The videos of the last editions of the show went viral in a few hours, arriving on YouTube with PATRIA (2017) and EL MANIFIESTO DE NACHO VIDAL (2016), for example, with 4 and 1.5 million views, respectively. They have also won several awards, for example, for NORMAL spot (2016), which won the Silver Lion in the film category at Cannes – and the award for the best viral advertising 2016.

NOEMÍ CASQUET

Noemí Casquet (Sabadell, 1992) is a journalist and author specializing in sexuality and travel. She jumped into the literary world with her first novel, Mala Mujer (“loose woman”): La revolución que te hará libre (2019, ed. Lunwerg, Grupo Planeta, in German “The Revolution That Will Set You Free”), which is now in its fourth edition. As a TV presenter and creator of new formats, she spreads her knowledge via YouTube and Instagram.

Was bietet die Erotikmesse Salón Erótico in Barcelona?

Noemí has worked in media such as El Periódico, El País, La Vanguardia and Código Nuevo, among others. Their discourse refers to individual freedoms, the naturalization of sexuality, the revolution of the established, and the visibility of non-normative collectives. They lose popcorn, deconstructed people, blues and masturbation.

CARLES VALDÉS VALDÉS

Founder, creative director and director of Vimema. Carles Valdés (Barcelona, 1983) is a director and creative director. Computer engineer, entrepreneur and born creative for Internet and advertising, he decides to transform his profile in 2013 to become a publicist and director. In 2014, he founded the agency and production company Vimema and reaped notorious successes in 2014 and 2015, such as the viral spot of the beer La Brava or the Euroleague Basketball.

In 2016 he manages to advance his career with the announcement of the Salón Erótico Barcelona PATRIA. Achieves more than 100 million reproductions and is awarded the most important advertising prize in the world. It receives a Lion at the Cannes Film Festival for the best viral spot in the world in 2016. A lover of series, classical music and cinema, he is already preparing his leap into cinema. With his first film entitled The Envelope.


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